Jcpenney Swot free essay sample

Strengths Some of the strengths of JCPenney are that their corporation has a long history because they have been around since 1907. This long sense of history has earned them brand recognition worldwide. Their establishment of locations nationwide has given customers with a square deal and popular brand names. One of their most important strengths is their location as a customer you look for convenience in the store in how close it is and their services but exclusively their prices, JCPenney pursues to lower their prices and have many sales included during the month. The convenience meets the customer satisfaction which results in the customer to return to the store. Weaknesses A major weakness for JCPenney is that they have had in the past surplus inventory. The overflow in the items they had acquired had caused them to lose profits over just a couple of days and the spare stock wasn’t removed so because of this they weren’t able to meet the new fashion tendencies. We will write a custom essay sample on Jcpenney Swot or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This disaster also caused the company to not be able to obtain new goods since all their budget was used to buy the surplus inventory in the store. They lacked to obtain new fashion trend which cost them the ability to attract new customers. Causing customers to believe they had limited brands. Opportunities JCPenney has some of the most experience management that has worked with other store competitors. They would allow JCPenney to create new ideas in order publicize and exemplify the company and help the profits in their firm. Since most of the customers have a JCPenney credit card they are able o check their annual incomes, the assortments are viewed that the incomes are middle class families with a financial gain of $25,000 to $50,000. With this data they seek for new ways to entice the middle class family with affordable prices for both, the company and the customer. Which is where the catalog comes into place, the catalog is used for people who may not find some items they want in stock they are able to shop from the catalog in their like of color, size, and style with no cost of shipping. Also JCPenney includes sales in their store almost every week especially for a member of a credit card from JCP. Threats The fact that JCPenney is no longer located in many places by itself but within a mall contracts a lot of competition from other stores inside the mall itself, creating a big downfall for JCPenney. The request for any kind of clothing or product in the store is elastic, so if the customer feels the price is too high then they go and shop at alternative business corporation with a more economic price. Like for example, Wal-Mart where they say â€Å"We’ll match any price†. Through the years JCP has become a large corporation with a big strive and an objective to remain competitive and like any other company they have their weaknesses and their strengths. Yet they manage to incorporate new developed systems for customer satisfaction and the company’s benefits. Although JCP has a long line of competitors they strive for excellence in their services, and I say this personally because I shop there a lot!